Web Design Brand - Jan 2010

Website design Sunshine Coast

Welcome to the first edition of the 2010 web design e-news series. Wishing you a happy, healthy and prosperous new year.

Our core business is developing web design here on the Sunshine Coast and before we develop your web site let us focus on your brand. Let your brand shine through your website.

A strong brand is invaluable as the battle for customers intensifies day by day. Promotion needs to concentrate on the unique selling point of the product / service you are offering.

Web Design Branding

We have 5 questions to help you.

What is it You Do?

What type of product or service do you offer? For example do you sell electrical products or do you offer a plumbing service? Are your products able to be touched or are they digitally delivered to customers? Dos you offer consultation or advice in a particular field.

Do you work within a clearly defined niche or do you offer a broad base of products or services? Is your focus short term or do you long range plans within this niche?

Determining exactly what it is you do is your first step towards developing a sense of what your brand should be. More on choosing a domain name in another web design brand article from September 2007.

What is Your Unique Selling Point?

Considering the products or services you offer, what makes them different or unique to the customer as opposed to comparable products. Do you have a 'What Sets You Apart' you can emphasise in your branding strategies?

Why Would Customers Care?

As far as the product(s) you offer and considering any uniqueness they may have why would a customer care? Is there something about what it is you do that would make a difference or impact in the life of the customer?

Why Would Customers Buy from Me?

Assuming that there are similar products available to what you offer why would anyone want to purchase from you? How would they benefit? What makes you special or different from your competitors?

Can you list any reasons as to why you standout? If so make a list and the longer the better! More on web design marketing.

What Are Your Strengths & Weaknesses?

Assess your strengths and weaknesses regarding your expertise in the field and your ability to conduct business in a professional and reliable manner. Take into consideration how this would impact the customers overall buying experience including any necessary activities involving customer service.

Once again by compiling the results of your assessments in a list it will be easier to work them into your overall branding strategy.

Developing a business brand online makes you more credible and identifiable within your niche. Online branding is very effective at improving your ability to do business on the internet.

It is very important however that before you attempt to implement any brand development strategies you need FIRST to determine what your brand is or should be. More on web design business from December 2005.

The 5 questions we reviewed above that need to be answered should better clarify for you what you stand for in the eyes of the consumer. Once you have determined that you have also determined you brand.

Web Design Steps

Now that we have that can we display your brand in a logo? What does the big M (in red) say to you? Now that we have that we will use a dominant colour or a distinctive palette and avoid black backgrounds and too many colours that may create confusion for the viewers. Research has shown that it is difficult to read white copy against a dark background. More on web design steps.

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