Mobile App Development or Responsive Web Design
- August 2014

Mobile App Development Vs. Responsive Web Design QLD

Mobile app design qldMore and more businesses are becoming aware of the need to maintain an online presence in today’s digital world. What Sunshine Coast website design companies are discovering is that those new businesses are a little confused about how to tackle their online needs. Much of the confusion is caused by the fact that mobile use is now becoming the way in which people access the internet. That leads them to wonder whether a mobile app or a responsive website will be best for their business. The answer is that it really depends on what they want to offer the customer.

The beauty of responsive web design is that your website automatically recognises the screen resolution it is being viewed on and adjusts to fit perfectly. It works across all platforms and is a whole lot better than maintaining a site for mobile and one for PC use. That’s all well and good, but it may not be the best choice for a business looking to interact with the user in one way or another. In that type of situation, a mobile app is probably the better option. There is also speed to consider, and the mobile app tends to be a good deal faster to do what the user wants than a responsive website. The only issue with an app would be if it was not made available for all operating systems. For example, an Android user might not be happy with your business if the app is only available for Mac.

Mobile apps come with multiple content versions

Mobile apps tend to come with multiple content versions for each page, while a website built with responsive design is the same across the board. If you are looking to target customers while they are on the go, a mobile app may deliver specific smartphone features that are obviously not available in your standard responsive website design. This also means that the cost of having both built can differ wildly, depending on what you want included on the app. Businesses on a smaller budget may do just fine with a responsive website design.

Some of the other factors that need to be taken into account when deciding between a mobile app and responsive website design, other than the cost, are the time it will take to design and implement each one, as well as how it will benefit the target audience. You also need to look at maintenance and monetization, both of which can play a role in the return on investment that you receive from your app or website.Neil Parker

The only way to figure out which of the two options is best for your business is to talk to a web design Sunshine Coast QLD company that has experience in building both. They will look at your budget and specific needs and give you advice on which is the best way to go. It may well be that the direction that you thought was right may not be, so always talk to the pros before making a decision that can have a huge impact on your business.

Contact us for more information.

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