Web Design Elements - August 2009

Sunshine Coast Web Design Elements

At web design Sunshine Coast we have helped hundreds of customers to achieve a successful website.

Any professional designer starts with web design elements. Let us explore the importance of web design and the role it plays in making your website successful.

Every day there are new web authoring tools available on the internet. Designing a successful website is similar to building a viable business. If you are new to the world of web development, you may create a satisfactory website. However satisfactory in most cases is not good enough to make a site successful in retaining visitors or providing a return on your investment.

Below are the elements of web design that you could focus on in order to make your web site valuable to your visitors and successful for you.

Web Design Requirements

Normally this is simply to advertise your business. It is also nice to know that the ability to upgrade to shopping carts, newsletters and blogs is a simple process if required. Do you want to manage / update your website yourself or would you like 12website.com.au do that for you? More on a web design plan.

Web design findability

The ability to have your web site found online & offline. More on web design keywords.

Web Development Usability

Ease of navigating around the website and finding desired information quickly. More on web site links.

Web Design Aesthetics

Visual appeal to your niche of customers. Is it possible to be all things to all people?

Web Site Information

Valid, up to date, relevant content.

Web Design Graphics

Pictures / images that inform & attract the visitor.

Web Design Requirements

We advise our clients to record their needs in a document so that all the necessary points may be covered. It is great to "have everything in your head" however a document helps when you need to "tick all the boxes" and ensure everything is covered.
A document may be referred back to in the future, amended and edited to cover the ever changing aspects of your business or interest. More on web design essentials.

Website Findability

Findability is the art of designing a website in a fashion that gives the site the advantage being listed in the main search engines.

Ask yourself and your existing customers "what would visitors type in to find me"? Let's call these keywords phrases relevant to your site. The phrases you select should be based on high usage, low competition and relevancy to your business or the purpose of your website. Once you select phrases you can then begin the development of your site. Keep in mind phrases are a critical aspect of the web design. The phrases you choose will be applied within the design in strategic fashion to benefit the flow of traffic to your site. To understand more on how to implement SEO you should learn more about this important subject. If you don't, your website success will be difficult to achieve. Be aware some "techniques" will penalise your website!

Web Design Usability

Your website must be easy to navigate and designed in a way that makes it easy to find information. Visitors will not stay long if it takes more than one or two clicks to get the information they want or if it takes brain power to figure out how to get the information they want. One of the goals of your site design is to keep usability easy, and simple. To do this, apply the following three fundamentals of usability.

* In the case of a shopping cart, provide a site search tool.

A visitor in a hurry can quickly find the product or service they desire and then buy it.

* Provide simple, intuitive and consistent site navigation.

This provides visitors the tool they need to leisurely explore their way through your site.

* Provide logical and simple to follow content.

The message of a site should start off in a simple and basic fashion with well defined links pointing the way to more detailed information or explanation as needed.

In the cases above the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors. More on web design formula.

Website Aesthetics

A website has to look clean, uncomplicated and strike a balance in layout that is pleasant to the visitor. Pleasing aesthetics come about when the colours of a site complement each other, the graphics blend and lend continuation of the theme and the layout brings unity and openness to the page.

Often overlooked by novice designers is the color palette of the site. While you can select colour in a willy-nilly fashion and still provide a visually appealing site, a better idea for colour selection should be based on an understanding of the colour wheel and proven colour strategies.

Many web designers often view a web page as an opportunity to blast a visitor with lots of information in hopes this will convince the visitor to take action. Usually this results in a quick exit due to the overwhelming visual effect and complicated look. A better approach is to provide less content and open space (referred to as white space) to allow visitors eyes to scan and explore with ease.

Web Site Information

An important feature of any website is the quality of the text content. Visitors come to a site expecting to find answers to their questions, solutions to their problems or for entertainment value. The content offered at your site must be well-written, without grammatical or spelling errors. It also has to be relevant to the theme of your site, with valid, up to date information for your visitors. Content is King! More on web design statistics.

Web Design Graphics

You can have a functional and usable website without graphic elements. However, if there are similar sites to yours that employ graphics, guess which site will get the most traffic. The necessary companions to any well-designed site are the images and illustrations that grace its pages. The images can't be any random graphics that you might think is ok. Graphic imagery has to support your branding, and communicate the message you are trying to convey. Before you incorporate graphic elements into your site, take some time to look around the web. Notice what looks good and how elements are laid out. These same layouts techniques can be used as models for your site.

The Internet is a highly competitive business arena. To be successful with a commercial website, you have to keep these six crucial web design elements in mind. Contrary to what many will tell you, it is rarely possible to have commercial success without the benefit of a professional website. This is not to say that you must hire a professional, however you must implement professional design elements to improve your chances for success. More on web design for customers.

Contact us to find out more - Sunshine Coast 0407 589 420.


12website.com has prepared the supplied information as a voluntary service to the online community. The information is necessarily web design and small business in nature and is not intended to be relied upon other than as general background material. This should not be used as specific advice, recommendations or guidance, and specialist assistance should be sought by anyone in need of such help. 12website.com accepts no liability under any circumstances for any loss, expense, damages or costs whether direct or indirect (including loss of profits / damage to business) which may be incurred by any person as a result of relying on or using in whole or in part any of the supplied information.

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