Web Design Tips - August 2005

Web design Sunshine Coast

is 12website.com. Web design tips are based on our experience - over 25 years with computers and over 8 years online.
Marketing on the Internet is not really a choice anymore, but has almost become a necessity in today's marketplace. Like any marketing your web site needs a professional web design. Those businesses without an online presence are missing out on potential customers. More on our web design formula.

Here are 12 reasons why businesses without an online presence, are missing out on a potential customers:

1. Web Technology To Compete

In bygone days, a small business usually lacked the resources of their larger competitors. Now even a small business can access much of the same technology as the giant corporations. They too can use auto-responders, accept online payments and even deliver products over the Internet. This is all about web design function.

2. Niche Markets Abound

The Internet has opened up all sorts of niche marketing opportunities that either never existed before, or were too expensive to tap into. More on this in web design for sales.

3. Lifting The Profile

With a professionally designed web site, it's now easy for a small business on the Internet to have the appearance and credibility of being a large corporation

4. Low Cost Web Design

Compared to other media, the Internet enables a business to advertise at considerably lower prices. It may not be a replacement for other marketing, but the Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail.

As an example; posting out a mailing to customers will probably cost around $1.50 each (allowing for printing, postage etc), whereas to email the same message to customers costs next to nothing! Our web design statistics package allows you to monitor results.

5. Open 24/7 on the Web

By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay! In our article web design payment we explore the most effective way to accept website payments.

6. Serving The Local Area Through the Web

Not everyone wants to take the time to drive all over town to shop. It is a fast moving world and it seems that we all want things to be quick and easy. Using the Internet is a quick and easy way for people to access information about products and services from the comfort, convenience and privacy of their own home. No fuel costs, no traffic jams - no time wasted!

Your website needs to be designed for the research your visitors are going to be doing. Locally based businesses can usually get a website listing in their local Internet directories.

7. Reaching A Global Audience Through Web Design

More countries are getting on the Net each year. The Internet breaks down geographical boundaries and limitation. With the help of search engines, people can now locate and buy products and services from every corner of the world. More on web design sales.

8. Customer Feedback Made Easy

The Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.

9. Frequently Asked Questions

Questions that may normally be answered by phone can be answered on the Internet. A website can list the answers to the most frequently asked product or service related questions. This can save on phone bills and free up a lot of time and maybe an extra employee.

10. Web Interactivity

The Internet is much more dynamic than a few years ago. Some examples of this advanced web design include:

  • Automatic product updates through the use of databases.
  • Automatic web site content and image changing.
  • The increasingly common use of live video and audio streaming.

These and other Internet service can save money and increase business efficiency. They can also open the door to exciting new marketing opportunities.

11. Test Marketing New Products on the Web

The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response. What's more, different offers or marketing approaches can be tested using different pages on the same website.

12. Use of Time Sensitive Promotions

It is easy to quickly change promotions or offers on the Internet. Emails can be sent out or a website offer changed almost instantly. Time sensitive promotions such as running contests, or product specials can be a good way to attract traffic and sales to an online business.

That's why I say - Marketing on the Internet is not really a choice anymore. It has almost become a necessity in today's marketplace.

For those who haven't developed a web site for their business yet, now could be a good time to start. Local competitors may already have one. And remember; it's now much easier for almost any business to tap into almost any market, from almost any geographical location.

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