Web Address Advertising - April 2004

Web Development Sunshine Coast

Before you select your website address or domain name ie. www.12website.com.au; stop & think how it will look in your offline advertising.

Easy to remember.
Easy to spell.

12website.com is both easy to remember & spell. affordablewebsolutions.com is not. Brisbane, Sunshine Coast, anywhere.

We are going to talk about flyers, shirts, cards - all of which people quickly scan. Buy a website address that is catchy, short, easy to spell & remember. We can do this for you and the web development starts from there.

It makes no difference if you have an internet web site in Brisbane, brick and mortar store on the Sunshine Coast, or a work at home business in Caloundra or Noosa it is a fact that none will succeed if nobody knows you're there.

Advertising is the key to success; however advertising doesn't have to cost a fortune! Of course, the big display ads cost advertisers many thousands of dollars, and "pay per click" advertising on search engines can add up to big dollars very quickly if you're not carefully targeting proper key words.

Listed below are just a few ideas that work well, and I'm sure you'll be able to come up with additional ideas once you start working with these.

Mini Flyers are an ultra cheap form of advertising. Mini-flyers can be made 4, 6 or 8 to a regular sheet of paper that tells about your home business, store or website, and would include your business name, website address, phone number and brief information about your business. Make copies of this page on brightly colored paper, then cut them apart. The mini-flyers can then be put into each of your bills as you pay them. Think about it, the clerks who open bills all day surely get bored with the job, so when they open your envelope and your brightly coloured mini-flyer falls out, what do you think happens? Of course, the clerk will pick it up and look at it. They may also hand it around to others in the office. This one simple addition to your bills could bring in lots of new business!

Free Ad on your Envelopes. You can either use labels, or glue or tape one of your "mini-flyers" on the back or front of each envelope and package you mail out. There is no way of knowing how much "free" advertising these mini-flyers will generate - after all, you're mailing the letters and packages anyway, so why not take advantage of that and give your advertisement a"free ride"?

Enclose Sales Literature in all outgoing orders. If you already have a business where you send out orders, never send out a "naked" package! If you simply enclosed the customer's order and receipt and mail the package, you're missing out on one of the very best sales tools available! Any additional sales literature you can enclose in the package (other items you offer for sale, information on another website to visit, etc.) could bring you extra sales. It is a well known fact that if a customer buys from you one time, they're more likely to buy again and again, if they are satisfied with your service and products that they bought in the beginning.

Business Cards are one of the cheapest methods of advertising that I know of. Many times, people will have 1,000 or more business cards made, then put them on a shelf and never use more than a dozen or so. If you have a business or website and don't have business cards - get them! Hand out the business cards to prospective customers, leave one on the table at the restaurant when you go out to eat. Many restaurants and other businesses have a location where you can put a small business card holder with several of your cards in it for future customers to see and pick up as they pay their bill.

Business marketing

Magnetic Car Signs can be one of the cheapest forms of marketing around. Your "one time" purchase cost will give you years of advertising and will move to every part of town as you do your errands, etc. Always try to park your car at the end of a row of cars and walk the extra few feet to the shops simply because the car sign will then be seen by everyone driving by as well as all those coming into the car park.

Screen Printed Shirts, Caps, Hats
Advertising on the cap of a Grand Prix driver is worth millions.
No - you are not a Grand Prix driver but this is advertising
that will last for years, and will be read by people wherever
you are walking - through stores, standing in line at the
supermarket etc. These don't have to be fancy, just "to the
point" so people reading them will know what they represent. I
saw one a few days ago that simply had a pair of glasses on it
(the symbol of the website) and the words "12website.com" ---
everybody knows to put the www. in front and in this case I
wrote it down just so I could go there and see what it was (and
this will work the same way for you). You can make enough of
these shirts for you to wear, or perhaps some of your family
might want a "free" shirt (they will be advertising your website
when wearing it), or you always have the option of selling or
giving them to customers as a free gift for placing an order.

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