Why have a website - basics - March 2004

Our News and Tips section at 12website has been focused on the many different aspects of web design.

Here we are going back to basics and giving you 6 fundamental reasons for having a website. More on web design actions.

For those of you that already have a website you may like to select something more relevant from our archive or read this to refresh those vital basics.

1. A website makes your business accessible anytime, anywhere.

The rapid growth in the use of the Internet, which is underpinning the emergence of the Information Economy worldwide, is transforming Australia economically and socially. Increasing numbers of Australians are adopting and using the Internet and related technologies.

Internet access by households and population in Australia has shown ongoing steady growth. Figures for the First Quarter 2003 show that 54% of households in Australia had Internet access at home. The most popular points of Internet access for adult users (16 years and over) are home (60%) and work (32%).

Some of them are looking for your products and services. With a web site, you open yourself up to a world of opportunity in reaching people who might not otherwise find you. With the click of a mouse, anyone can get to your company's website 24/7. For web design that works read this article on customers friendly web sites.

2. A website increases your credibility.

Your web site has a powerful impact on a potential customer's confidence in you. A professional design, well-written copy, helpful product information, and good contact info can tremendously increase trust in your company. It lets people know you're knowledgeable and up-to-date. If you take the time to develop a good-quality site with helpful information, visitors will have no choice but to be impressed. Choose a web designer carefully.

3. A website makes it easy for people to refer new customers to you.

For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Web site addresses are easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so.

4. A website is a powerful sales tool.

Selling your products through an online store is often a great way to expand your business. You have a perpetual, easily-accessed storefront - one that costs a fraction of a brick and mortar store and can reach many more people. Effective sales copy can do an incredible job of hooking visitors on your products and compelling them to click that "buy" button. More information on our ecommerce fact sheet.

Even if you can't sell your services directly over the internet, a website is still a powerful asset. It's a primer that you use to convince visitors of why they need your services. You get them salivating to buy, then invite them to contact you through your site. You should follow these guidelines of a suitable web design homepage to be successful.

5. A web site increases the value of your advertising.

Adding your web site address to all your advertisements, business cards, and company literature is a great way to draw potential customers to your company. Providing a website gives people a way to act on your message whenever they hear about you or see an ad for your company. Going to a website is easier than writing, visiting a store, or even making a phone call. Customers get the information at their convenience and don't have to wait for a salesperson to help them. Also, it's often more comfortable to visit a web site, because there is no obligation. Visitors don't feel pressured.

6. A website helps you stay in contact with potential customers.

There are frequently people who are interested in what you have to offer, but they might not be ready to buy right now. You need to stay in contact with them so that you immediately come to mind when they ARE ready. A website is a great way to facilitate this. You can use your web site to collect email addresses from visitors. Then you can periodically send out promotional emails or a newsletter. Staying in contact keeps your company fresh in visitors' minds.

Well, there you have it--6 ways a website benefits your company and helps you sell more. Do you want to leave this opportunity to your competitors? Surely not! Each day you wait, you're letting them establish themselves online as THE resource in your field. Stop giving them that advantage!

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