Website Design - Nov 2010


Website design sunshine coast

Should website design suit you or your customers or both? Website design Sunshine Coast is focussed on your customers. When they buy your products or services, you will see the full value of your website.

A website has different meanings for different people.

Website design Sunshine Coast doesn't follow the same "rules" as web design Brisbane. Website design has changed since I first launched our web design business in 1996.

The only similarity between website design and printed brochures is that they advertise the same "thing" - product or business or institution. More info about Web design tips - 2010.

Website design is aimed at someone who is searching over 2 billion web pages for the information they require. Printed brochures are aimed at someone who has already narrowed their search.

Here are some items to consider about website design from 12website - professional website designers.

Website design purpose

It's imperative to understand the target audience and the primary goal for every client.

In order to design a web site that truly meets a client's needs, the website designer must understand what the site is supposed to accomplish, and what kind of visitor they will be working with. I'm ashamed to say I truly had no concept of how important this was when I first started designing.

I didn't realise that a site's target audience and primary goal should affect every decision - the colours, the size of the type, the style of the graphics, the content of the home page, the personality of the copy, and everything else. Read more about Website design checklist here.

SEO and copywriting

An understanding of search engine optimisation and copywriting is imperative.

Although you can design a web site without knowledge in these areas, it's impossible to design a good site without knowing at least something about SEO - Search Engine Optimisation and copy writing. Designers have to realize their craft revolves around their ability to communicate a message-and that is dependent on the site's copy and visibility. Without any content or traffic, a designer's work doesn't do any good.

Additionally, any time you get into more complicated sites, you also need to understand the basics of programming. If you don't, you'll end up designing poor-quality sites, or else spending a lot of time and energy to correct mistakes caused by lack of knowledge. More in Plan Your Web Design from 2005.

Website designers marketers

Website designers should be marketers, first and foremost.

After all, that's what website's are all about-marketing products, services, and ideas. If a website designer does not understand the mindset of a marketer or a salesperson, they won't understand the logic of how to create pages that sell.

Website designer use graphic design

The point of graphic design is to increase functionality, NOT to create something that looks pretty.

The appearance of a website (or a particular aspect of a website) has a tremendous affect on functionality, but design is not for appearance itself. It's a means, not an end. As soon as designers begin treating appearance (and graphic design) as an end in itself, functionality starts to suffer. Instead, graphic designers have to recognize that every line of text, every photo, every button, and every other element on the page should be designed to make the page more functional. If it doesn't increase functionality in some way, it doesn't belong on the page! More on Web design graphics.

Website designer's target market

It helps immensely to narrow your own target market as a designer.

It's a simple reality that no one can be good at everything. Even in the specific field of website design, one designer can't be an expert at designing all the various sorts of web sites that are needed. It's better to pick a niche-whatever sort of niche you're best at-and hone in on that niche. Whether that means restricting your focus website design of e-commerce sites, or single pages for sales letters, or B2B sites, or sites in a specific industry, focus is key. It allows you to become specialised in one area and to develop real expertise in that niche.


Reading is incredibly valuable.

Learning from the experience of other people who have already "been there and done that" saves a tremendous amount of time. In my opinion, both books and online newsletters are very valuable. Books are more methodical than newsletters, but newsletters are free and can cover more up-to-date topics. Personally, I try to read on a variety of subjects, including graphic design, website design, web development, search engine optimisation, copywriting, marketing, and online business in general. Read about the great Web design mistakes.

Website design rules

Knowing the rules is good, and knowing when to break them is better.

If you learn the rules and principles that underlie good design, you're a step ahead of the crowd. But if you have skill in knowing how to apply (and when not to apply) those rules and principles, you're leaps and bounds ahead. Knowing (and following) the basic conventions of the web is very important, but it's even more important to be able to think through the logic of a given situation. It is all about return business.

Disclaimer

12website.com has prepared the supplied information as a voluntary service to the online community. The information is necessarily web design and small business in nature and is not intended to be relied upon other than as general background material. This should not be used as specific advice, recommendations or guidance, and specialist assistance should be sought by anyone in need of such help. 12website.com accepts no liability under any circumstances for any loss, expense, damages or costs whether direct or indirect (including loss of profits / damage to business) which may be incurred by any person as a result of relying on or using in whole or in part any of the supplied information.