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5 tips to make your website research friendly
Due to the wealth of information available in websites, the internet is a great place for people to research purchases before they buy. Consumers often want to explore their options by comparing various products and vendors before they make a decision.
This is where your website should have an "easy to follow" web design layout in place.
Additionally, there are many instances where people know they need to purchase a particular product, but they don't really know anything about it.
For example, I recently had to make a determination about which type of home insulation is best suited to the Sunshine Coast & the difference between Mooloolaba, Buderim or Brisbane. Coast vs. hinterland vs city.
Since I know nothing about insulation, I went online to research the question. This research process has to be done before I can ever hope to actually buy insulation. There is a difference between Mooloolaba & Mountain Creek - 10 kms away. There is also a difference between Brisbane and Sunshine Coast - 100 kilometres apart.
Since research is such an important part of the purchasing process for many people, you should work to make your site research-friendly. Here's how to do it:
1) Condition your thinking.
If you are marketing to an audience who already understands the various options for the products they want to buy, then you can approach them from that perspective. But an entirely different approach is necessary for someone who isn't already familiar with the product or service. Adjust your thought process accordingly.
If you are in Brisbane, check these tips that helped the owner achieve her best month in sales ever.
2) Define your terms.
Make sure visitors know the lingo. If you have to use terms that are not part of everyday language, define them.
For example, being in the web development industry, I still have people come to me and ask what "hosting" means. Although that term is basic to my vocabulary, there are still people who don't understand the concept.
3) Provide a good overview and explain the process.
Someone who is familiar with your industry will already have the "big picture" about how your products or services work. They may only be looking to compare minor details. But for someone who only has vague concept of your industry, you'll need to provide a basic overview.
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