website shop

Web Design Sunshine Coast

web design solutions
  Rapid Response: 0407 589 420
web design
web design
  Website Design
web design sunshine coast
  Web Site Hosting
web development sunshine coast
  E-Commerce
(Online Shops)

e commerce sunshine coast
  Domain Names
domain names australia
  Graphic Design - Logos
graphic design sunshine coast
  Computer Virus Win32/ Injector.BZ trojan
Virus alert
 

Web Design Sunshine Coast Beginning

website news
  Get in Touch
Web design Coolum
  Computer Tutor
computer tutor
  IT Business Systems
Mooloolaba web design
  Japanese Translations
ecommerce
 
sunshine coast web designsunshine coast websiteweb design sunshine coastwebsite sunshine coastmooloolaba web designmaroochydore web designbuderim web designbrisbane web designcaloundra web design
web design sunshine coast
 

Web News

Web Design Research - August 2004

5 tips to make your website research friendly

Due to the wealth of information available in websites, the internet is a great place for people to research purchases before they buy. Consumers often want to explore their options by comparing various products and vendors before they make a decision.

This is where your website should have an "easy to follow" web design layout in place.

Additionally, there are many instances where people know they need to purchase a particular product, but they don't really know anything about it.
For example, I recently had to make a determination about which type of home insulation is best suited to the Sunshine Coast & the difference between Mooloolaba, Buderim or Brisbane. Coast vs. hinterland vs city.

Since I know nothing about insulation, I went online to research the question. This research process has to be done before I can ever hope to actually buy insulation. There is a difference between Mooloolaba & Mountain Creek - 10 kms away. There is also a difference between Brisbane and Sunshine Coast - 100 kilometres apart.

Since research is such an important part of the purchasing process for many people, you should work to make your site research-friendly. Here's how to do it:

1) Condition your thinking.

If you are marketing to an audience who already understands the various options for the products they want to buy, then you can approach them from that perspective. But an entirely different approach is necessary for someone who isn't already familiar with the product or service. Adjust your thought process accordingly.

If you are in Brisbane, check these tips that helped the owner achieve her best month in sales ever.

2) Define your terms.

Make sure visitors know the lingo. If you have to use terms that are not part of everyday language, define them.

For example, being in the web development industry, I still have people come to me and ask what "hosting" means. Although that term is basic to my vocabulary, there are still people who don't understand the concept.

3) Provide a good overview and explain the process.

Someone who is familiar with your industry will already have the "big picture" about how your products or services work. They may only be looking to compare minor details. But for someone who only has vague concept of your industry, you'll need to provide a basic overview.

Sample e-commerce web shop
April 03
Feb 10
Jan 10
Dec 09
Nov 09
Oct 09
Sept 09
Aug 09
July 09
June 09
May 09
April 09
March 09
Feb 09
Jan 09
Dec 08
Nov 08
Oct 08
Sep 08
Aug 08
July 08
June 08
May 08
April 08
March 08
Feb 08
Jan 08
Dec 07
Nov 07
Oct 07
Sep 07
Aug 07
July 07
June 07
May 07
April 07
March 07
Feb 07
Jan 07
Dec 06
Nov 06
Oct 06
Sep 06
Aug 06
July 06
May 06
March 06
Jan 06
Dec 05
Nov 05
Oct 05
Sep 05
Aug 05
July 05
June 05
May 05
April 05
March 05
Feb 05
Jan 05
Dec 04
Nov 04
Oct 04
Sep 04
Aug 04
July 04
June 04
May 04
May 04
April 04
April 04
March 04
March 04
Feb 04
Feb 04
Jan 04
Dec 03
Nov 03
Oct 03
Sep 03
Aug 03
July 03
June 03
May 03

For example, many clients that I've worked with have needed to sign up for a gateway for their site, but they don't have the faintest idea what a gateway is. A site that focuses on the differences between the "Simple Integration Method" and the "Advanced Integration Method" won't help--a visitor has to know what a gateway IS before he or she can choose between those two options.

So give a brief overview of what your product is and how it works. In many cases, particularly if you provide a service, it is helpful to explain the step-by-step process of how that service comes about.

For instance, in my field, many of my clients don't know how the process of building a website works--how does one get from no website to having a fully-functional internet presence? They need a breakdown of all the steps involved. This knowledge helps them plan and make better decisions.

Small Business Tips
  Top

4) Provide the resources to help customers make decisions.

Someone who is researching their options needs help figuring out how to make a decision. Depending on your product or service, it's helpful to offer such things as:

- info about how to use the product

- a description of who should use the product (or which types of people should choose which model)

- a comparison chart showing the differences between models (in practical terms)

- any other information you can think of that would aid in decision-making

5) Make sure the details visitors need are easy to locate.

Work hard to ensure that your information is clearly organized. Try to ensure that visitors can find details, definitions, and explanations at a glance. After all, it doesn't help much to provide information if visitors can't find it.

Also, if you have lots content, make sure to have a good search tool on your site.

Making your site research-friendly will pay off in several ways. First, having good information-rich content will give you extra credibility in the minds of your visitors (not to mention that it will boost your search engine rankings). You'll also look knowledgeable and helpful. And if your company is the one who is able to help visitors make sense of the issues, they'll be much more likely to purchase from you than your competitor.

Frequent Questions Web Redesign Service  


web development

Copyright © 1996 - 2010 12website pty ltd ® All Rights Reserved

12WEBSITE PTY LTD - ACN 121 286 664
Registered Office: Cotton Tree 4558 Sunshine Coast Queensland Australia