Web design Sunshine Coast
At 12website.com - Web design Sunshine Coast we follow a checklist - we like to DISS. Design It Simple Sam. Simple web page design turns a visitor into a customer, a prospect into a client, and a proposal into a deal.
Logo for web and print
It is important to spend some time on this element as this will be your identity in marketing and advertising. Do you want an image and your company name and possibly a tagline to better describe what you do?
Colours
What primary colours do you want to use throughout your site?
Web navigation menus
Do you want a top menu only, left side menu, right side menu, bottom menu, sub- menus? What categories will make up your website? Will you have a company section, products, contact, etc.? Do you want drop-down menus or single tabs? More on website links.
Website Homepage
This is the cornerstone of all your sales efforts. From here customers need to be able to be one click or one call away from making a buying decision. What will you promote on your homepage? Mission statement, primary products, images, awards, actions to take. More on your website homepage.
Website Log-in
Will visitors need to log-in to view certain information about your products or to view their account details?
Online Shopping
How would you like the product pages laid out? Product to the left and text the right or product above and copy below? What type of shopping cart best suits your needs? See “Web Shopping Carts”.
Online Payments
Will you process payment online in real-time transactions using PayPal or will you use a merchant account through your bank where you process transactions manually? Will you accept cheques or online bank transfers?
Website Security
Visitors want to be assured that their purchases are secure when buying online. An SSL Certificate helps to give visitors that extra vote of confidence to see that you have a dedicated secure certificate on your website.
Web Advertising
Will you allow others to advertise on your site through banner ads, affiliate ads Google ads? How much space will you allow for this.
Website structure
Webmasters will many times design a website without proper organsation and structure -- more often than not failing to recognise key components required in building a successful website. Proper coding and visual design aside, failure to recognise these key components can result in wasted effort -- something no website owner wishes to see.
The information above outlines the checklist for a website to succeed, now let us present the reasons why websites fail.
Lack of Market
Marketing may be based on a SWOT analysis. Strengths, Weaknesses, Opportunities and Threats. Webmasters must first know their market; how popular is the demand for your service or your content? How many websites are competing against what your website has to offer? These two questions are crucial in terms of how well your website will be received. A website that is based on a market that isn't even present can be risky, though if you have demand for it, a site can hit high success. Webmasters often times fail by creating a website based on a market that is already well-involved, and as such, can easily fall short of expectations by viewers because they aren't up to par with their competitors. More on web design marketing.
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