Sunshine Coast Web Design Balance
At 12website.com.au our talented designers work with balancing a design what looks good and that shows up well in the search engines. Unfortunately, the web is littered with sites that look great, but won't get found by a search engine. They were designed by professionals and amateurs alike. The main reason is they were not created by someone who kept your needs in mind throughout the whole web design and web development process. Most business needs are clear:
1. Attract customers.
2. Represent your business in a way that will attract clients.
3. Ensure your website is seen, so it will attract customers. More on web design for customers.
Web design search
Think of a search engine as advertising that can bring you a large amount of visitors if only your site can be found. Search engines use computer programs called "spiders" whose job it is to visit pages of the web and report back to the search engine what they have found. "Spiders" reads words and follows links to report back to the search engine.
Spiders are programs that have to run constantly and were designed to perform three simple tasks:
1. Read text.
2. Report back what text they have found.
3. Follow links.
Spiders aren't impressed by the visual part of your website. All they can see is text and links. They cannot see pictures. They thrive on words. So with this knowledge, we run into the most common mistakes found on websites. Too many pictures/images and too much flash! Spiders can't read pictures or flash. If they can't read it, they can't report back to the search engine with anything useful. If the search engine has nothing useful recorded about your page, it won't get found by someone using the search engine to find your business. More on how we track this with web design statistics.
If a human visitor only sees text, they will not be impressed and so you see the importance of web design balance. At Sunshine Coast web Design we solve that with a clever balance. Typically a website has text content and graphics content. Text content downloads quickly and your web page usually fills up with text content in a matter of seconds. If the page is inundated with graphic images, the story can be entirely different. Read more on website home page from 2003.
Web design graphic bottleneck
Downloading images from hosting servers takes time and slows down your system. So while it looks nice to a designer, your site visitors and potential customers may get irritated. Flash animations, for instance, generally require a Flash player which the software company, Adobe, makes available to all as a free and regularly updated download. If you don’t have the Adobe Flash Player on your system, you will have to download it. Some designers tend to use a substantial number of images when they design a website. Images are important but it is the overall impression of the webpage which matters ultimately.
Web design image suggestions
Most major search engines such as Google, Yahoo, Bing, Ask Jeeves and others cannot process and index images that easily. What they may do is process the caption below the image which is in text format and index the text. You can use keywords within the text of captions so that search engines index the captions. This would be a smart way of drawing attention if the image loads fast and is attractive to view.
Technical - web design image types for web pages
There are two popular formats to store graphics. These are the Graphic Interchange Format (GIF) and the Joint Photographic Expert Group (JPEG). The GIF format is good for minor animation while the JPEG format is used for static images.
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