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The web is becoming a complex arena with web design for different viewing devices becoming a must have in the latest analysis of web trends.
Web design Sunshine Coast has been analysing the idea of where a visitor might look first on your web home page.
Every time a visitor comes to your website, they take a particular path. Their eyes move in quick motion, hopping from one hotspot to the next. If you don't know how your visitors are traveling, your conversion rates will suffer dramatically.
Your visitors are certainly not reading your website word for word. They are scanning and picking out relevant information that they feel is important.
Fortunately, you can attract your visitors to certain content simply by using smart web design preferably with css & placing it in the right spots.
These simple changes can increase your sales, subscriber sign-ups, and your return on investment.
The headline, for example, is often the first element that people see on your site. To draw people into an article, you must have a compelling headline that speaks directly to your visitors needs and wants.
In fact, a change in the headline on a sales page can produce a 1,900% increase in sales. This is certainly an element that should not be taken lightly.
You might also want to begin your articles with a boldface introductory paragraph. 95 percent of readers view all or part of the introduction when presented with an article to read.
On the Internet, where information abounds and the majority of people are paralysed by information overload, most appreciate the addition of an introductory paragraph that summarises your article.
Once they have come to the actual content, however, how do you get them to continue reading? There are a few formatting issues to keep in mind when designing the layout of your article.
You will definitely need to use short, snappy paragraphs. Research found that shorter paragraphs received twice as many eye fixations as those with longer paragraphs. Read more about web design function here.
Most people also seem to focus on the left side of the page and look for related words that might entice them to read closer. Therefore, you will want to include some important keywords on the left-hand side of the page so that readers can quickly see them out and be pulled further into the material.
You can also encourage your readers to continue reading by using bolding and enticing sub headings.
Font Size
Research discovered that smaller type encourages focused reading rather than scanning. Very interesting. In general, people spend more time focused on small type than large type. The larger type resulted in increased scanning of the page. Of course, you don't want your visitors to be squinting to try and read your text. The key is to find the appropriate balance that will encourage readers to focus on your text more than they scan.
It was also found that underlined headlines discouraged readers from viewing the following text. Overall, visual breaks (such as a line or rule) discourage people from looking at items beyond the break.
Ecommerce Fact Sheet
Web Design Navigation
Navigation at the top of a homepage performs best, meaning that it is seen by the highest percentage of people and looked at for the longest duration. Your navigation is best placed on the top or left side of the page. Why? Simply because this is what people are used to. If you go along with the crowd, people are much more likely to effectively browse your website.
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